About sensational IT journalism

There is one tendency in IT media that i really hate at foremost. An IT company can do nothing without having some journalists predicting the death of something. Sun can´t sell Linux without such questions about the imminent death of Solaris, HP can´t sell Solaris without raising questions about the future of HP-UX and so on. I didn´t really thought that basic economic things are such hard to understand: When there is a dollar to make, and you have to spend considerable less than a dollar to make this dollar, it would be dumb to decide against it especially when it´s nearly riskless (besides the risk of journalists getting it wrong, but given the current state of IT media the probability of journalists getting it wrong is 1. But you can ignore it. The same journalists would get it wrong, when you don´t do it). It´s really that simple. Of course i understand the reasoning behind such headlines: HP-UX at risk sells better than HP wants to make some extra dollars. Or Sun wants to make some extra dollars. I don´t like it, but this seems to be the way journalism works …