iPhone

I have an Apple iPhone for a few days now. And while it´s doesn´t have this feature-creep like other mobiles, it´s a really usable gadget. But there is one question: There some companies out there working on phones for years now, they should now the needs of their customership. Why did it need Apple (a company without any track record in building phones) to show the rest of the competition how the GUI of a phone should look. I gave my iPhone to my brothers and sisters (we use virtually all known mobile brands, so a forgotten power supply is really problem) and all were able to use the phone within a minute or so. This is the way an ubiquitous gadget should work…