HP and Novell try to position Transitive to obsolete old Sun Servers. I was asked about that toolset a few times, but the answer is relativly short.
Imagine the following call for such an environment at the Oracle support hotline. Must be going like this:
Oracle: Hello, Oracle Support, how can i help you?
Customer: Hello, i´m from ACME, i´m running Oracle 9i for Solaris on SPARC on Transitive on Suse Linux on VMware on x86. Hello? Hellllooo ?
And my answer to colleagues to counter such attempts is simple: Ask you customer to ask their software vendors to support such an huge stack. And ask them to add all support contracts and software licences to build such an stack and ask them to compare it with buying simply a new SPARC server.