Solaris for startups
A thought while riding by train yesterday: For promoting Solaris on Web 2.0 (aka startup) servers you need more root server providers to offer Solaris on their systems. At start most services are not hosted on an own colocated server, they use rented servers. You have to get them there: The later you try to influence the decision, the harder it gets. Later on they have enough to do to migrate their service, they don´t want to hassle around with a different operating system.